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Rising from
modest beginnings in 1965 with one ship cruising to Mexico, Princess has
grown to one of the largest cruise lines in the world. Today, its fleet
carries more than 700,000 passengers each year to more worldwide
destinations than any other major line.
Princess was catapulted to stardom in 1977 when it became the sea-going
star of The Love Boat television series, which introduced millions
of viewers to the still-new concept of a sea-going vacation. The company
name and famous “seawitch” logo have remained synonymous with cruising
ever since.
Today, Princess ships offer the line’s innovative Personal Choice CruisingSM
program, an individualized, unstructured style of cruising that provides a
“what you want, when you want” atmosphere of onboard choice and
flexibility designed to give passengers the opportunity to customize their
cruise vacation to meet their personal interests, needs and desires.
Princess introduced the concept of putting the passengers in control of
their own cruise experience in the mid-1990s when it introduced the
revolutionary Sun-class ships. This emphasis on choice – of multiple
dining locations, flexible entertainment and affordable private balconies
– has since established customized cruising as the touchstone of new ship
design for the entire industry.
Princess has also distinguished itself by sailing to more worldwide cruise
destinations than any other major line. Princess sails to six continents
and calls at nearly 260 ports around the world. Destinations include the
Caribbean, Alaska, Panama Canal, Europe, Mexican Riviera, South America,
South Pacific, Hawaii/Tahiti, Asia, India, Africa, Holy Land, Canada/New
England, Bermuda and world voyages.
Alaska is a particularly popular destination for Princess, where it is the
leading cruisetour company. Through its Seattle-based Princess Tours
division, Princess operates a wide variety of cruisetours, giving visitors
spectacular land and sea experiences in the majestic “Land of the Midnight
Sun.” Princess is the largest cruise and tour operator in the state with
up to six cruise ships, five riverside wilderness lodges, a fleet of
deluxe motorcoaches and luxury Midnight Sun Express Ultra Dome rail cars.
The company pioneered the popular Gulf of Alaska route, which offers more
of the attractions Alaska is famous for – including glaciers and wildlife.
Gulf cruises connect conveniently and seamlessly to Princess' land
product, enabling passengers to experience the heart of this great
wilderness. |
